I was there at the Brisbane launch. There was giveaways, prizes, music, a video from Blizzard about WOLTK. Just stuff we all already know. Still a nice touch. Mind you I didn't get the game. 2 reasons. Can't afford it now. And all were sold out like 6 months ago. I did get the WOW Battle Chest for like $40 though. So that's pretty good. I did download WOW and TBC originally though. But I thought hey might as well get it properly. And yeah a couple did get dressed up for it in their orcish gear. Was funny to see. Anyways the server I play WOW occasionally on isn't ready for WOTLK. And next year I'm guessing when it is then I'll get the expansion pack.